As a long-time YunoJuno user, I was more than happy to lend a hand when the global freelancer marketplace asked for support with their content marketing efforts.

The brief? A mix of B2B content aimed at everyone from HR managers to the C-suite. I wrote SEO-optimised articles to improve YunoJuno’s search visibility, developed a suite of downloadable resources for lead generation, and authored a white paper forecasting workplace trends for the year ahead.

Working within YunoJuno’s distinctive tone of voice, I tailored each piece to a clear brief — incorporating high-value and long-tail keywords, key messaging, brand USPs, and defined audience segments.

I also scripted and produced a series of influencer-style videos for TikTok and Instagram — a creative sidestep that was every bit as effective as it was enjoyable.