Accidentally Wes Anderson
Copy editing & content strategy
Accidentally Wes Anderson is many things: an award-winning content platform, multiple best-selling books, a global community of Adventurers, and an Instagram account with over 1.9 million followers.
Working closely with the tight-knit team at AWA’s New York HQ, I provided content strategy — helping them align creative output with business objectives, engage their expansive and loyal community, and integrate content efforts with paid activity.
This involved refining their planning processes to streamline content production, improve publishing efficiency, and ensure every piece of content serves a clear, strategic purpose.
I also copy edited their website, shaping tone of voice, managing a network of freelance writers, and overseeing editorial quality. This included brand partnership content for the likes of Hendrick’s Gin, Graduate Hotels, DLR Group, and others.
Client
Accidentally Wes Anderson
Year
2022 - 2024
“Georgie is an absolute gem of a creative partner. Top class in all aspects: communication, skill, ability, and frankly, delight.
Georgie brings a wealth of contextual knowledge around how to best connect with both creative teams and business-minded partners. This is a rare skill, and her tactful diplomacy and empathy with all project participants is one of the most valuable aspects of bringing Georgie onto your project.
Personally, I’ve engaged her to help strategize and execute against some very complex and lofty goals. The ongoing journey has been very rewarding, and I always look forward to connecting with Georgie for both professional and personal reasons.”